By Melissa Marsden
A photo says a thousand words, and Opposition Leader Anthony Albanese’s decision to appear alongside Alan Jones has brought about an onslaught of questions about where Albanese’s priorities ought to be.
Tame had only to caption the image “Side eye SIDE EYE” for a wave of comments to appear criticising Albanese for the photo.
side eye SIDE EYE https://t.co/Pgb2Owmft1
— Grace Tame (@TamePunk) May 9, 2022
One Twitter user posited
“I find it hard to understand why Albo would post this picture on Twitter. Surely he knows that his supporters on here are not exactly big fans of Alan?”
“You don’t include male abusers and abuse enablers in any plan that involves the betterment of women.”
These comments were to be expected, given the toxic language Jones has utilised over the years. However, some commenters were more forgiving of Albo, arguing that the appearance was necessary.
The broad-church argument has often been invoked by both political sides in order to convince the public that neither the left or the right takes priority.
One user argued that
“To achieve your plans for the betterment of women, sometimes you have to use all the media outlets you can just to persuade that particular audience to vote for you! Forget the face, it’s listeners you need for their vote. Albo is on your side but he needs to work audiences”.
The both side-ism argument when entering into debate, whether it be through journalism, politics or activism is all too often relied on in instances when seeking power.
Yet, when power is achieved, a side is taken and a strong stance on an issue is often cemented.
Here we have a prime example of a progressive Labor leader attempting to remedy the mistakes of the last election by leaning towards so-called moderate campaign strategies.
Bill Shorten’s failed 2019 election bid saw a bold, progressive and fair policy platform rejected by voters.
Media and political commentary will have you believe that this rejection was in response to the policies themselves. Therefore, Labor’s shift in discourse and attempt to appease more moderate and conservative voices is surely an effective way to ensure election victory.
However, the issue is far more in the delivery of the message than the policy themselves.
Labor could have won the last election with a better strategy, not weaker targets and policies that are currently promoted.
But they faced a wave of media bias and attack dog politics consumed by voters.
So maybe Albanese’s cosying up to Jones can be seen as a method for Labor to get media onside, to promote their agenda in an increasingly monetarised political sphere.
Let’s suppose that line of argument has significant merit. It would need to rely on a number of factors.
Firstly, that conservative media will bend to support the left if their ideological beliefs are supported.
Secondly, that voters who consume conservative media have the potential to be swing voters and vote Labor at the ballot box.
In an ideal world, where the media represent the Liberalism ideal of a ‘marketplace of ideas’, this would be an excellent line of campaigning to pursue.
However, media-public relationship does not actually work like this.
Swing voters are unlikely to consume media from primarily right or left-wing mediums.
Indeed, these voters are often more inclined to gain their election knowledge from the more nuanced bias of commercial news and media outlets.
Albanese’s decision to appear with Jones therefore does not demonstrate Labor’s seemingly new stance of supporting the ‘marketplace of ideas.’
Indeed, the very argument is far more aligned with that of the Liberal party and their fellow free-speech warriors.
Labor supports fair, honest media, however as many interested in political communication and media bias are aware, this has not generally equated to having photo ops with media who back the opposing side.
As journalists (or budding journalists like myself), we must strive to be unbiased and fair in our reporting or commentary on news and current events.
However, to suggest that there is no ideology behind our words fails to take into account the simple fact that everything is political.
Jones and even the ABC have demonstrated this, having campaigned for and against government policies.
For Albanese to appear alongside a media personality who has promoted ideals in complete opposition to what he says are his core ideals could be an attempt to persuade undecided voters.
Melissa Gillian Marsden is a passionate advocate for social justice and a self-confessed political junkie.
It was almost destined that from the moment I was born I would forever have a lot to say. The Granddaughter of a proud Yorkshire woman and fellow Leo zodiac, I would always retain the ability to “talk under water with a mouth full of marbles”. Likewise it was unsurprising that from an early age I was instilled with a fierce sense of loyalty, protectiveness of loved ones and a love of arguing my point (even if it ended in tears).
After being diagnosed with a life long, life threatening medical condition six weeks after my birth and suffering a traumatic brain injury at the age of six years old leaving me with low vision and short term memory loss, I suppose I knew from the beginning that fairness and equality are notoriously contested and complex issues. I was also taught that not everyone views people with disabilities as ordinary people- capable of great success and failure, strength and weakness that can be (although admittedly not always) completely irrespective of that disability.
Now as a 25yr old university student with degrees in politics, international relations, history and currently journalism I have come to the conclusion that perhaps my love of understanding why the world is the way it is and the tools I have developed whilst at university can be used to shine a light on issues of injustice whilst allowing me to have a good rant at the debates raging in public and political discourse.
* * *
Like what we do at The AIMN?
You’ll like it even more knowing that your donation will help us to keep up the good fight.
Chuck in a few bucks and see just how far it goes!
2,182 total views, 4 views today