The AIM Network

How To Win An Information War…

Prime Minister Rishi Sunak at the Test at Lord’s (Photo by Kieran McManus/Shutterstock)

That’s actually the title of a book I’m reading at the moment…

On a side note, it’s a really good book and I’d recommend it if you like non-fiction. It’s about this guy who was responsible for a certain amount of the British propaganda and if you can raise a few million then I’m sure that it would make an excellent film… One of the people in the book is Ian Fleming of James Bond fame and, although he only has a minor role, it would probably be enough to make it a selling point and…

Anyway, I was staring at the book and thinking I should open it and finish when I suddenly went: “Yep, that’s it! That’s the whole problem in a nutshell…”

It’s not about the truth anymore; it’s about winning the information war. “Flood the zone with shit,” said Steve Bannon and it’s one of the few things he got right.

The issue, of course, isn’t about whether I’m the best-looking man in Australia. The issue is that you have wasted your time pointing out that almost nobody agrees with that statement and while you’re pointing out that obvious fact, I’ll respond with looks are just   a matter of opinion and who are you to impose your ideas on me when… And even though you’ve interrupted me as soon as you think of a good response to that, the fact is you are engaging with me in a pointless debate instead of doing something useful.

Speaking of pointless debates, at what point do we all acknowledge that there’s something of a blood sport quality about political debates. I mean, surely it would be better to have just put Joe and Donald into the Coliseum and let them wrestle in some sort of tag team where they just tag when they run out of energy… Ok, that would put Donald at a disadvantage because he hasn’t named his running mate yet but surely Rupert would be prepared to stand by and jump into the ring when tagged.

Political debates are a bit like job interviews. I can think of several where I was awesome but it was pretty clear that they’d already made up their mind to give it to someone else; I can also think of several where I wasn’t so impressive but the job was mine for the taking because they knew me and knew that I’d do a good job so what did it matter if I paused too long when they asked me how I handled conflict in the workplace before saying, “What have you been told and which bastard was it?” Of course we all laughed and pretended it was a joke, but I knew that it was Dave and I made a mental note to…

But back to political debates… They make about as much sense as picking your team for this week’s AFL game by asking the various players what they offer and why they should be selected. It might give you something to think about but it’s probably more relevant to consider the fact that the player failed to lay a single tackle even though he had plenty of opportunities when his direct opponent had the ball so many times compared to his three possessions…

Anyway, we’ve moved on from US politics and we’ve had the amazingly impressive performance in the UK election of the Reform Party. Nigel Farage – one of the driving forces behind Brexit – managed to do outstandingly well and to help his party to deliver a massive 13 seats which is a big number compared to their zero seats beforehand. If they could repeat this every election for the next few elections, they’d have nearly as many as the Tory party and they could be the main opposition party by the year 2060. But it was impressive because a few of the papers were more impressed with that than Labour winning in a landslide. Of course, it’s really clear that Labour didn’t do anything all that impressive. This was an example of the Conservative Party showing their financial acumen because clearly every one of them from Boris to Liz Truss to Rishi had placed a large bet on Labour winning and worked every day to ensure that happened!!

 

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