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Sportswashed: Ronaldo heads to Saudi Arabia

It just keeps getting darker and darker. For the professionally ignorant, things are only getting better. With one of history’s great events of sportswashing concluded – the 2022 Qatar World Cup – another state famed for its cosmetic distractions and moneyed seductions made a splash. Cristiano Ronaldo of Portugal, his sun setting and his prospects diminishing among Europe’s top clubs, was signed to play in Saudi Arabia.

He had been seething and fuming at Manchester United, increasingly cast into peripheral, bench warming roles. The inner truculent brat screamed and found a voice on the ever humbly named show Piers Morgan Uncensored. In a conversation between brats who felt they had been mistreated over the years, the impression given by Ronaldo was always going to be a love of the game over cash.

“Is it also that you want to keep playing at the highest level? That you want to play Champions League football, you want to keep breaking records?” asked Morgan. In the manner of a ghost writer mulling over the bleedingly obvious, Morgan persisted. “Again, it comes back to my gut feeling about you that, if it was just about the money, you’d be in Saudi Arabia earning this king’s ransom. But that’s not what motivates you, you want to keep at the top…”

Whether he was already being courted by the money goons in Riyadh is hard to say, but if that was the case, Ronaldo was keen to keep up appearances. He wanted goals, to score in the big leagues, to be in the service of the elite clubs. “Exactly, because I still believe that I can score many, many goals and help the teams. I believe I am still good and capable to help the national team and even Manchester United.”

The king’s ransom, however, is exactly what he came to accept, though he aggrandised his own appeal by claiming to be hot property on the international transfer market. “I had many offers in Europe, many in Brazil, Australia, the US, even in Portugal.” At around £172 million, it will be the largest amount forked out for a football player in history, beating that offered Lionel Mess for his final four years with FC Barcelona at £137.2 million per annum. And Ronaldo only needs to play till June 2025.

Ronaldo will be helping Al-Nassr FC, whose administrators and backers are already moist with delight. “History in the making,” their twitter account crowed. “This is a signing that will not only inspire our club to achieve even greater success but inspire our league, our nation and future generations, boys and girls to be the best version of themselves.”

There is something sickly about such hailing: it projects a fantasy brand of equality, a delusion underwritten by cash. And there’s lots of it. Ronaldo is there to add rich lashings of sugary cover to the Kingdom’s broader agenda, which has reached across sporting such fields as golf, boxing, tennis, and Formula One. “We will support the rest of our clubs for qualitative deals with international stars soon,” came the solemn promise of the Saudi Minister for Sports, Abdulaziz bin Turki Al-Faisal.

As for the player himself, he shows little clue about who he is doing this for. “It’s not the end of my career to come to South Africa,” he said at his first Saudi press conference, even with the message of “Saudi welcome to Arabia” in his backdrop. The faux pas did little to dampen the enthusiasm of fans and officials. “You don’t need to know the name of a country to make 200 million euros,” remarked one. Nor, it would seem, its role in perpetrating humanitarian disasters, murdering journalists and indulging in mass executions.

Like Qatar, the Kingdom of Saudi Arabia is luring the big stars like stain removing agents for bloodstained clothes. Messi may well be considered a footballing demigod among fans and his countrymen, but like Ronaldo, he is keen about the way money talks. In May 2022, the Argentinian master became tourism ambassador for Riyadh. “We are excited for you to explore the treasures of the Red Sea, the Jeddah Season and our ancient history,” exclaimed Minister for Tourism Ahmed Al Khateeb in twitter-land. “This is not his first visit to the Kingdom and it will not be the last!”

The broader Saudi agenda here is clear enough. Such signings are also intended to improve the country’s chances for hosting the 2030 World Cup. Last year, Riyadh revealed it would be proposing a joint bid for the games that might also include Egypt and Greece. “Definitely the three countries would invest heavily in infrastructure and would definitely be ready,” Al Khateeb insisted in an interview last November. “And I know by then Saudi Arabia would have state of the art stadiums and fanzones built.”

Ronaldo, his challenged geography aside, is clear about one thing: he doesn’t want to retire gracefully and live off his accumulated treasure. Football now is less relevant than Mammon’s calling. That is something the House of Saud knows all too well.


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  1. Phil Pryor

    Some win a “lottery” in having a desirable talent or appearance or memory or temporary appeal. This Ronaldo is what he is now and not much else, so his life, face, pose, achievement, position, status, prestige, value is also “now”, and huge offers (by our standards) are made and expected. One might well doubt that matters of morals, ethics, decency, faithfullness or restraint might apply. Some may worship sluttianity, moneyanity, sheerinanity. They’ll get stared at, televised, sell objects and products.., success. Trump that…

  2. meg

    Thanks for your edgy erudition Dr Kampmark.

    As enjoyable a read as John Crace from the UK Guardian whilst casting wider across geopolitics.

  3. margcal

    “For the professionally ignorant ….”

    Are they ignorant though?
    More like, the band of those for whom any amount of money is never enough just keeps on growing.

    I think I’m the ignorant one, not knowing, unable to imagine, what you need all that money for, how you could possibly spend it.

  4. Canguro

    More than two thousand years ago, Homer’s Odyssey spoke of the Sirens of Sirenum scopuli, the three small islands at the base of Capri where they lived and lured passing sailors to their death with their irresistibly beautiful singing. Only the details change, but the game remains the same. Instead of Sirens, we now have the vulgar spectacle of white-robed desert nomads made unseemly wealthy by virtue of the fortunate discovery of massive fossil fuel deposits beneath their sands.. not by their own labours, let it be noted, but those of more avaricious western technologists beholden to energy companies such as Royal Dutch and Shell and Standard Oil of California as early entrants in the race to secure concessions for exploration of the Arabian Peninsula. The desert nomads got lucky, their feudal fiefdoms and territoriality enabling them to strike deals with the foreign devils and extract profits by virtue of partnership arrangements.

    The rest, as it’s said, is history.

    Unimaginable rivers of revenue flowed, and the desert-dwelling barbarians prospered beyond their wildest dreams; gaining not only international clout, an undreamt of happening prior to the discovery of the black gold, but a hubristic confidence that their good fortune was not only deserved but fated and that they were not a people to be trifled with; crudely expressed, fuck with us and we’ll skin you alive, or chop you into little pieces inside our ambassadorial safe houses in the lands of the foreign devils, or behead you if you dare to stray from our mediaeval mindsets and moral codes.

    And such is their hubris, that these white-robed desert nomads can now offer to pay failing sportsmen of the ilk of the Portuguese has-been Ronaldo close to a million dollars a day for his presence within their desert kingdom, seemingly overlooking the in-your-face irony of that man’s name, Cristiano, “follower of Christ”, surely an anathema in that fiercely conservative Wahhabist Islamic backwater, or the increasingly repugnant former Australian stick & ball addict Greg Norman similar skyscraper-high amounts of filthy lucre for his hawking of their attractions.

    Such are the times we appear to inhabit, that these gross displays of vulgarity coupled to a close nestling with murderous despots appear to have if not the blessings of western observers then at least the grudging acceptance that that’s the way of business these days and there’s nought to be done about it.

  5. Fred

    Not everyone has ultra high moral standards. “At around £172 million” it’s easy to see why Ronaldo would sign up provided it didn’t involve him carrying out any crime.

    At what point do we park our “sensitivities” in exchange for trade or pragmatism? Russia has allegedly carried out numerous war crimes in Ukraine, yet Europe is still buying Russian oil and gas. There is a long list of countries that trade with Qatar and the Saudis despite their human rights violations. Equally countries trade with China while complaining about genocide of the Uyghurs, so it’s hypocritical to point at individuals. Canguro’s closing paragraph sums it up.

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