If there is one thing – and only one thing – that we can take out of the LNP’s win in the 2019 election is that conservative governments are a boon for independent media sites. Particularly so in Australia, where the mainstream media becomes more and more the mouthpiece for the conservatives.
That leaves the independent sites and social media as the only available platforms where the government can be challenged for their lies, their rorting, their incompetence, and their failure to address the important issues of the day.
As such, 2019 was a very good year for The AIMN with our readership increasing by 8 per cent over 2018. And after the government’s mis-handling of the disastrous bushfires in the New Year, 2020 started, for us, with a bang. With a bit over a third of the year now passed, our readership is already 65 per cent of what we achieved in 2019.
But then the pandemic reached our shores, the government downed tools, and ‘everything’ stagnated. The government would have us believe that there’s a light at the end of the tunnel but we wiser heads have our reservations.
Nonetheless, this has adversely affected The AIMN. While we’re all spending this ‘quiet time’ rejuvenating and catching our collective breaths for what government incompetencies await us … our operating costs continue to accrue.
Within the next few weeks – when our annual (and hefty) web fees are due – Carol and I must decide whether or not we can afford to keep The AIMN open. At the present rate, we cannot. We always operate at a loss, but there comes a time where Carol and I have to admit that we can’t always afford to carry them.
The remainder of 2020 – once the government awakens from their slumber – will awake us all. As will the remainder of the Morrison government’s term. I cannot recall our country having a worse prime minister or such an ineffective government. We love to fight them. As do our wonderful authors, commenters, and readers.
We would dearly love The AIMN to lead the charge (along with the other independent sites). We’ve been doing so for over seven years. It’s in our blood.
But the income this site generates is way below what is needed to break even, and we can no longer afford to sustain these losses. We’ve made it this far thanks to the fantastic contributions from readers who donate to the site, plus of course, from the adverts you see on our site.
To survive another year and beyond would only require a hundred people signing up to contribute $5 a month. That at least would cover our monthly web hosting and designer costs. More would give us the opportunity to take on a bit of help for our already flat-out team.
I know that The AIMN means a lot to many, many people, Carol and I included. And without the efforts of so many tireless authors we would not be one of the leading independents sites in this country. Carol and I are proud of our standing, and proud of every one of you – authors, admins, commenters and readers – who have been in the engine room of this great site.
We now ask you to drive us into the coming years.
Without you there is no AIMN. It will be the end of the road.
(Will will provide you with regular updates to let you know how we’re travelling.)
Like what we do at The AIMN?
You’ll like it even more knowing that your donation will help us to keep up the good fight.
Chuck in a few bucks and see just how far it goes!