Election campaigns have become ridiculous. The constant photo shoots, meet-and-greets, dribs and drabs of money doled out for this and that, are mind-numbingly pointless.
Do we really need tv cameras broadcasting to the nation a promise of $12,500 to put new bins at the local netball courts? Do we need to see the PM heading a soccer ball (with glasses on – bad example Scott) or the Opposition leader jogging with Jonathon Thurston? Do we need to see Scott Morrison bar-hopping his way around the country or Bill Shorten asking people in shopping centres if they want selfies with him?
Jane Hutchinson did a great interview with Barrie Cassidy on One plus One a few days ago where he pointed to the silliness of it all. He suggested that politicians would be better served spending more time actually on the job rather than doing daily doorstops which seem to be crucial to party marketing even when we aren’t in an election campaign.
The Coalition is sticking to its campaign strategy of Kill Bill. They don’t bother trying to promote their own vision for the nation. They just keep asking us who can you trust – a meaningless question that is used as a slogan every election.
Scott tells us that if we vote Labor we get Bill Shorten (cue scary music), which is somewhat similar to the campaign that Labor used in 2013 against Tony Abbott – if he wins, you lose.
Everyone remembers Abbott’s “no cuts” election eve promises to the nation.
And many would remember what was called Labor’s “dishonest” ad campaign about what would really happen.
Who was telling the truth? Who do you trust?
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