Wednesday 8 November 2017
For most of my working life I worked in marketing and advertising so I know how people are influenced, persuaded or swayed by such things as branding and repetitive advertising. Companies spend millions of dollars to subtly brainwash you.
To align you with a certain brand or product, they will use all manner of persuasive techniques including sex and deceptive packaging to solicit your goodwill and loyalty.
They even measure the eye blink rate of women from hidden cameras in supermarkets to test colour reaction. Yes, it’s that sophisticated. And brand loyalty is what they want. There are more psychologists employed in advertising in America than in the health industry. It is all calculated to take power over your decision-making. And it works.
The same can be said for Australian mainstream media. It also wants your brand loyalty and the power to coerce you into it’s way of thinking. It uses similar techniques to the advertising industry and the main ingredients are untruth and the creation of perceptions with subliminal messages.
In the media it is easy to apply. It can be a headline, a one-liner (“stop the boats”) or a photo-shopped photograph, and on television the way you lead a story or conduct an interview. We are almost manipulated beyond our free will. But of course the often repeated blatant lie takes precedence and is the best tool to use for an audience that is uninformed and in a malaise and thus susceptible to this sort of propaganda. Now of course they have another tool, “Opinion Journalism”.
Now let me add that there is nothing wrong with opinions so long as there is a diversity of them. But the fact is we don’t have a diversity and we would be a much better society if we took the risk of thinking for ourselves unhindered by the unadulterated crap served up by the media and self interest groups.
“Lying in the media is wrong at any time however when they do it by deliberate omission it is even more so. Murdoch’s papers seem to do it with impunity.”
The less-informed voters unfortunately greatly outnumber the more politically aware and therefore are the obvious victims of mainstream media deception where everything is reduced to simplistic slogans.
Where the opinion makers use all manner of tantalising, seductive and provocative words and imagery to win you to what they want you to believe, then media is no longer about reporting news. It is about persuasion by opinion.
“It is a pity that fact in journalism cannot be made compulsory and decency legislated.”
Many newspaper articles are written in a manner to suggest objectivity, but subjective words are scattered throughout together with carefully phrased unsupported statements. In essence manufacturing news without reference to fact or substance. Like creating meaningless stories around fortnightly polls that do absolutely nothing for social political discourse.
We can no longer count on “The Fourth Estate” as the custodians of the public’s right to know to act responsibly and report fact and not just express biased opinion. Now they just think that finding the truth and reporting is less important than creating a narrative where controversy matters more’.
“We would be a much better society if we took the risk of thinking for ourselves unhindered by the unadulterated crap served up by the media and some self interest groups.”
So is it any wonder a recent Essential Poll found that newspapers were trusted by only 30 per cent, television news the same and online news media by just 27 per cent of respondents? (The ABC was a standout exception, trusted by 70 per cent of respondents, an 11 percentage point increase on last year).
The strange thing is that mainstream media never opens itself to self examination. Instead it just self-righteously assumes that it can continue on its merry way with all the crap their dirty little minds can create, and expect us to get sucked in. One day they might come to the conclusion that facts and truth do actually matter.
Are you being conned with bullshit?
My thought for the day
“Question everything. What you see, what you feel, what you hear and what you are told until you understand the truth of it. Thoughtlessness is the residue of things not understood and can never be a substitute for fact.”