Dear Prime Minister,
I am aware that the Government has turned to social media sites when issuing media releases. I am also aware that this is an initiative to bypass the mainstream media (MSM) who habitually distort and misrepresent the facts or the purpose of the release. The Government’s policy releases never see the light of day in the MSM and this is a loss for the electorate as well as the Government.
Whilst the move to social media vehicles such as Facebook, Twitter, YouTube as well as the Government web sites ensures you are capturing a new audience, there is still a large audience out there which you are not penetrating. These are the independent blog sites.
Sites such as Independent Australia (IA) have a daily readership of 50 000. How many of those readers follow the Government’s press releases via other social media? How many of those readers are exposed to honest reporting from the MSM? In both cases, I’d suggest only a few. Other sites such as The Australian Independent Media Network (The AIMN) are also starting to attract a growing readership which would gladly be a vehicle for media releases. IA and The AIMN are not alone.
Your recent informal gathering with a group of female blog owners suggests that the power of blogs has not escaped your attention.
I have visited the Government blog sites and I can’t help but notice a paucity of comments. The independent blog sites attract many comments and this would also provide the Government with a gauge on how the media releases or new policies are endorsed or not endorsed at a community level. But the biggest asset, of course, is the growing readership and the growing influence of this readership.
Michael Taylor.Follow @MigloCW